Worldwide consumption of teeth whitening strips is projected to increase at a stellar CAGR of 9.8% from 2022 to 2032. The global teeth whitening strips market currently enjoys a valuation of US$ 83.7 million and is anticipated to reach US$ 212 million by the end of 2032.
Increasing urbanization and rising focus on personal care have bolstered the demand for dental hygiene solutions across the world. Teeth whitening kits are gaining immense popularity owing to their quick effect and affordability.
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Key Segments Covered in Teeth Whitening Strips Industry Research
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Teeth Whitening Strips Market by Flavor :
- Plain Teeth Whitening Strips
- Mint Teeth Whitening Strips
- Charcoal Teeth Whitening Strips
- Peppermint Teeth Whitening Strips
- Others
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Teeth Whitening Strips Market by Distribution Channel :
- Supermarkets & Hypermarkets
- Drug & Pharmacy Stores
- Online
- Others
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Teeth Whitening Strips Market by Region :
- North America
- Latin America
- Europe
- APAC
- MEA
Competitive Landscape
Teeth whitening strip manufacturers are expected to focus on the launch of novel products that revolutionize the teeth whitening industry as advances in oral care pick up pace over the forecast period.
- In January 2022, SmileDirectClub Inc., a company focused on next0-generation oral care, announced the launch of its new fast-dissolving whitening strips. These new strips have a short wear time and still give a lasting whitening effect.
- In February 2020, Procter & Gamble Co., a leading consumer goods organization, announced the launch of a teeth whitening pen that was aimed at people looking to brighten their teeth in a short time.