The Pilates equipment market generated revenues worth over US$ 248 Million in 2018, an excess of US$ 15 Million from 2017, according to Fact.MR’s recent valuations.
Pervasive over three decades, popularity of Pilates is expected to show no signs of slackening, despite its technical demands, hardcore reputation, and rigorous nature. While Pilates equipment sales have remained concentrated in the direct-to-consumer channel, sales in specialty stores and third-party online channel are likely to pick pace in 2018, with revenues from specialty stores expected to be slightly greater than those from the third party online channel.
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Segmentation
The Pilates equipment market report is categorized into different segments wherein the market structure is based on product type, buyer type and sales channel type.
The Pilates equipment market is also studied for a total of five regions including North America, Latin America, Europe, Asia Pacific and Middle East and Africa.
Based on product type, the Pilates equipment market is categorized into Cadillac, reformers, chairs, barrels & arcs, Pilates towers and accessories such as – rotational discs, weighted poles & bags, jump boards, boxes & cushions, straps & handles.
The Pilates equipment market is categorized into two types of buyers including individual and institutional. Institutional buyers in Pilates equipment market are further subcategorized into Pilates clubs and health clubs.
Competitive Landscape
In the Pilates equipment market report, the competitive landscape section provides a dashboard view of the key players in the Pilates equipment market.
This segment profiles the product offerings, company market share, global footprints and relative market presence for prominent players in this market.
Prominent players in the Pilates equipment market are engaged in vertical integration, new product innovation and expansion of local distribution network.
For instance, Merrithew Corporation, a leader in the Pilates equipment market, in May 2018 has introduced new STOTT PILATES® Specialty Track which is specifically designed for balance, control, restoration and fascia related exercises.