Global Dry Shampoo Market Is Expected To Grow At A CAGR Of Around 5% By 2031

Dry Shampoo

According to Fact.MR’s recent study, the global dry shampoo market is anticipated to exhibit nearly 5% CAGR over the forecast period, reaching US$ 6.5 Bn by 2031. Though dry shampoo is witnessing a significantly non-penetrated white space, it has become quite popular among the adult population over the last decade, owing to its unique selling point of largely water-free cleansing.

Historically, the market witnessed a growth rate of 4%, closing in at a value of nearly US$ 4 Bn from 2016 to 2020. Amidst the COVID-19 pandemic, dry shampoo sales experienced a significant increase, in spite of contractions in the demand-supply equation in the first half of FY 2020. Rising inclination towards naturally-sourced and water free products largely sustained market demand.

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Key Takeaways from the Market Study

  • By form, spray dry shampoo to account for over 60% revenue by 2031
  • Powdered dry shampoo sales to grow rapidly, clocking a CAGR surpassing 8%
  • By distribution channel, online platforms to expand at almost 8% CAGR through 2031
  • Dry shampoo products for women to account for nearly 3 out of 5 sales through 2031
  • Men’s dry shampoo products to experience a growth rate surpassing 8% from 2021 to 2031
  • U.S to capture 2/5th of global market demand for dry shampoo through 2031
  • Almost 50% of dry shampoo demand is likely to be generated from Europe

 “The existence of a large total addressable market (TAM) for dry shampoo is expanding with the growing consumer base for regular shampoo. While catering to a large segment of users for premium cosmetic products, dry shampoo is charting a new course of growth amid the middle-income group,” says the Fact.MR analyst.

Key Segments Covered

  • Form

    • Spray Dry Shampoo
    • Powdered Dry Shampoo
  • Function

    • Anti-Dandruff Dry Shampoo
    • Color Protection Dry Shampoo
    • Hair Loss Prevention Dry Shampoo
    • Dry Shampoo for Other Functions
  • Demographic

    • Dry Shampoo for Men
    • Dry Shampoo for Women
    • Dry  Shampoo for Kids
  • Distribution Channel

    • Dry Shampoo Sales via Modern Trade
    • Dry Shampoo Sales via Convenience Stores
    • Dry Shampoo Sales via Specialty Stores
    • Dry Shampoo Sales via Drug Stores
    • Dry Shampoo Sales via Online Channels
    • Dry Shampoo Sales via Other Distribution Channels

Competitive Landscape

Prominent players include The Unilever Group, The Procter and Gamble, Kao Corporation, The Estee Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Revlon Inc., L’Oreal SA, and Coty Inc, among others.

  • In February 2021, Sky Organics announced the expansion of its beauty and personal care offerings with a new line aimed at keeping curls healthy and moisturized. New from the brand is its Curl Care collection, which is bio-based and USDA, formulated with plant-derived and organic ingredients
  • In January 2020, Unilever and Sundial Brands have launched a new haircare brand, namely Emerge- a line of textured hair care products. Emerge states the products are designed for “Gen Z multicultural women.”