Global consumption of hair styling products is currently valued at around US$ 22.37 billion and is anticipated to increase at a steady CAGR of 5.2% to reach a market valuation of US$ 37.13 billion by the end of 2032.
Currently, 27% of the world’s hair care market is made up of hair styling products. Due to the emergence of new fashion trends and an older population that is more concerned with looking well and seeming young, hair styling products are exhibiting ever-increasing demand.
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Key Segments Covered in Hair Styling Products Industry Research
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Hair Styling Products Market by Product :
- Hair Gels
- Hair Sprays
- Styling Creams & Waxes
- Hair Mousse
- Others
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Hair Styling Products Market by End Use :
- Households
- Salons & Spas
- Fashion Industry
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Hair Styling Products Market by Gender :
- Male Hair Styling Products
- Female Hair Styling Products
- Unisex Hair Styling Products
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Hair Styling Products Market by Sales Channel :
- Wholesalers/Distributors
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
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Hair Styling Products Market by Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
Which Selling Ideology is Followed by Key Hair Styling Product Suppliers?
“Key Market Players Concentrating on Region-based Marketing Strategies”
Key hair styling product companies are concentrating on technologies to deliver products made from organic and natural materials.
To offer a variety of brands, categories, and products, the suppliers of hair styling products are focusing on adapting to the business models of specialized stores.
P&G has been a leader in product differentiation; most recently, the company unveiled a cutting-edge, customized hair style product line targeted specifically at the African-American market.