Content moderation solution market is driven by the burgeoning adoption rate by government agencies to monitor the data generated by the users. Developments in 5G networks along with advancements in the IT and automotive sectors, such as driverless cars are expected to boost the growth of the market.
Moreover, as part of its broader push to win over more creators & web content moderators, various leading companies such as Facebook has recently announced a new set of comment moderation and support tools to support creators maximize their use of its platform.
In addition to this, cloud segment is expected to support content moderation solution market due to the rise in adoption of cloud-based services in the industrial sectors and IT, occupying majority of revenues.
Content moderation is upgraded with artificial intelligence and it is becoming more efficient than ever.
Proliferation of social networking platforms boosting the growth of the market
Surge in social networking platforms has been witnessed that allows users to freely publish their thoughts. Moreover, there is a rising need for malicious entities to seek profit from this enhance accessibility by indulging in cyber attacks and malware.
Moreover, there is a rise in demand to secure these online platforms by introducing advanced content moderation and regulation software.
Rise in uptake of content moderation solutions due to growing awareness about presence of inappropriate and violent content
The content moderation solutions market is expected to grow at a rapid pace due to various trends in social networking platforms, especially among the younger population, which comprise publishing comments, photos, and videos. Moreover, due to significant increase in inappropriate online content such as disturbing videos, political propaganda, and other extreme content, governments across the globe have begun the process of regulating and making strict policies to regulate social networking, video and e-commerce sites.
Deployment of Advanced I.T Infrastructure boosting adoption
The content moderation solutions market is mostly driven by the North America, which holds more than 40% of the overall market share, in which, the U.S. alone has a major share of the global market. Also, US has many leading social media and IT service providers, which is also leading to high-value market share in the market landscape.
Asia Pacific is anticipated to record an impressive CAGR during the forecast period
Huge volume of data is being generated each day and China’s cyberspace has revised its rules related to monitoring of public social media accounts. Moreover, the Cyberspace Administration of China recently published updated regulations on the management of public Internet accounts. These updated regulations have been followed to protect the security of the content and maintain a healthy cyberspace.
Key players in the market are embracing innovative approaches
Key players in the market are adopting various approaches such as technological advancements, mergers, and acquisitions to expand their market share.
- In March 2021, Amazon Inc. has announced the availability of AWS Media Intelligence (AWS MI) solutions, a combination of services that helps to easily integrate Artificial Intelligence with the media content workflows.
In October 2021, Microsoft has acquired Two Hat, a content moderation platform for filtering messages. The company uses AI for content moderation on a large scale, filtering online messages and providing increased user protection.