A recent report by Fact.MR states that the market for white wines is expected to surpass US$ 60 Bn in the projected assessment period 2021-2031. As per the report, the white wine market will register a CAGR of almost 5% by the end of 2031. In the short run, until 2022, white wine sales will experience sluggish to moderate growth, registering a CAGR of 3.5% to be valued at just over US$ 46 Bn.
Historically, between 2016 and 2020, the white wine industry gained a market value that surpassed US$ 35 Bn. Owing to COVID-19 restrictions, hotels and restaurants were shut down. This, in turn, affected the sales of white wine negatively. As relaxations increase, end use industries are resuming operations, thereby restoring demand.
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Key Takeaways from the Market Study
- Riesling white wine expected to hold a significant share, yielding over 1/5th of global demand
- Pinot Grigio to exhibit absolute $ opportunity worth US$ 500 Mn by 2022
- By 2022, over US$ 6 Bn of total market revenue to be stimulated by Chardonnay white wines
- By body type, light bodied wines to account for nearly 2/5th of the global white wine demand
- By sales channel, modern trade outlets to capture over 33% of total market revenue
- The white wine industry expected to hold a market share of more than 50% throughout Europe
- Asia is expected to contribute 35% revenue to the white wine market.
Key Segments Covered
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Product Type
- Reisling
- Gewürztraminer
- Chardonnay
- Sauvignon Blanc
- Chenin Blanc
- Grüner Veltliner
- Moscato
- Pinot Grigio
- Other White Wines
-
Sales Channel
- White Sale Sales via Modern Trade
- White Sale Sales via Grocery Stores
- White Sale Sales via Convenience Stores
- White Sale Sales via E-commerce
- White Sale Sales via Other Retail Formats
-
Body Type
- Light Bodied White Wine
- Medium Bodied White Wine
- Full-Bodied White Wine
-
Sweetness Level
- Dry White Wine
- Semi-sweet White Wine
- Sweet White Wine
Competitive Landscape
Manufactures of white wines are focusing on leveraging existing and new products by using various sales distribution channels.
- Penfold California Collection has launched duty free retailers in Asia Pacific that would include online and offline initiatives for selling wine in the region.
- In September 2021, Louis Roederer, will launch wine collected that would be named multi-vintage Cuvee. Also, the collection would have different expressions with each passing year for enhancing the taste and the flavour of wine.
