White Wine Market Is Expected To Exceed US$ 60 Billion By 2031

White Wine

A recent report by Fact.MR states that the market for white wines is expected to surpass US$ 60 Bn in the projected assessment period 2021-2031. As per the report, the white wine market will register a CAGR of almost 5% by the end of 2031. In the short run, until 2022, white wine sales will experience sluggish to moderate growth, registering a CAGR of 3.5% to be valued at just over US$ 46 Bn.

Historically, between 2016 and 2020, the white wine industry gained a market value that surpassed US$ 35 Bn. Owing to COVID-19 restrictions, hotels and restaurants were shut down. This, in turn, affected the sales of white wine negatively.  As relaxations increase, end use industries are resuming operations, thereby restoring demand.

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Key Takeaways from the Market Study

  • Riesling white wine expected to hold a significant share, yielding over 1/5th of global demand
  • Pinot Grigio to exhibit absolute $ opportunity worth US$ 500 Mn by 2022
  • By 2022, over US$ 6 Bn of total market revenue to be stimulated by Chardonnay white wines
  • By body type, light bodied wines to account for nearly 2/5th of the global white wine demand
  • By sales channel, modern trade outlets to capture over 33% of total market revenue
  • The white wine industry expected to hold a market share of more than 50% throughout Europe
  • Asia is expected to contribute 35% revenue to the white wine market.

Key Segments Covered

  • Product Type

    • Reisling
    • Gewürztraminer
    • Chardonnay
    • Sauvignon Blanc
    • Chenin Blanc
    • Grüner Veltliner
    • Moscato
    • Pinot Grigio
    • Other White Wines
  • Sales Channel

    • White Sale Sales via Modern Trade
    • White Sale Sales via Grocery Stores
    • White Sale Sales via Convenience Stores
    • White Sale Sales via E-commerce
    • White Sale Sales via Other Retail Formats
  • Body Type

    • Light Bodied White Wine
    • Medium Bodied White Wine
    • Full-Bodied White Wine
  • Sweetness Level

    • Dry White Wine
    • Semi-sweet White Wine
    • Sweet White Wine

Competitive Landscape

Manufactures of white wines are focusing on leveraging existing and new products by using various sales distribution channels.

  • Penfold California Collection has launched duty free retailers in Asia Pacific that would include online and offline initiatives for selling wine in the region.
  • In September 2021, Louis Roederer, will launch wine collected that would be named multi-vintage Cuvee. Also, the collection would have different expressions with each passing year for enhancing the taste and the flavour of wine.