The European argan oil market is witnessing remarkable expansion, fueled by surging demand from the cosmetics, personal care, and food industries. According to a recent report by Fact.MR, the demand for argan oil in Europe is anticipated to grow from USD 145.0 million in 2025 to approximately USD 285.0 million by 2035, recording an absolute increase of USD 140.0 million over the forecast period. This represents a total growth of 96.6%, with demand forecast to expand at a CAGR of 7.0% between 2025 and 2035.
As consumers across Europe increasingly favor natural, ethical, and sustainable products, argan oil has emerged as a coveted ingredient for skincare, haircare, and health applications—transforming both the cosmetic and wellness industries.
Strategic Market Drivers
Rising Preference for Natural and Organic Cosmetics
The clean beauty revolution is reshaping Europe’s cosmetics landscape. Argan oil—rich in vitamin E, antioxidants, and essential fatty acids—has become a hero ingredient for premium skincare and haircare formulations. Leading cosmetic brands are integrating pure, cold-pressed argan oil into anti-aging serums, moisturizing creams, and hair repair treatments, responding to consumer demand for transparency and sustainability.
Expanding Applications in Food and Nutraceuticals
Beyond cosmetics, culinary-grade argan oil is gaining traction as a functional food ingredient. Its nutty flavor and health benefits, including cholesterol regulation and heart health support, are driving its use in gourmet cooking, dietary supplements, and functional foods. European consumers’ shift toward Mediterranean-style diets and natural oils is further accelerating this growth.
Sustainability and Ethical Sourcing at the Forefront
European consumers increasingly value traceability and fair-trade practices. Producers are emphasizing eco-friendly harvesting, women-led cooperatives in Morocco, and circular economy initiatives to enhance brand appeal and social responsibility. These efforts align with EU sustainability goals and consumer expectations for environmentally conscious beauty and wellness products.
Innovation in Cosmetic Formulations and Packaging
Ongoing innovation in cosmetic formulations—such as microencapsulated argan oil for slow-release nourishment—and sustainable packaging solutions are redefining market competition. Manufacturers are also leveraging biotechnology and advanced extraction techniques to improve oil purity and yield, ensuring consistent quality for mass and luxury segments alike.
Browse Full Report: https://www.factmr.com/report/sales-of-argan-oil-in-europe
Regional Insights: Europe’s Growing Appetite for Natural Luxury
Western Europe: The Core Consumer Market
Countries like France, Germany, and the United Kingdom dominate regional demand, driven by strong consumer awareness, a mature cosmetics industry, and widespread availability of organic personal care products. France, the epicenter of luxury beauty, remains a top importer and formulator of argan oil-based products.
Southern Europe: Expanding Culinary and Cosmetic Applications
In Spain and Italy, argan oil is finding new applications in gourmet food, aromatherapy, and holistic wellness products. Mediterranean consumers are embracing the oil’s nutritional value, boosting regional culinary demand alongside cosmetic growth.
Nordic and Eastern Europe: Emerging Awareness and Retail Growth
Nordic countries and emerging Eastern European markets are experiencing rising demand for sustainable personal care products. Online retail channels and eco-beauty start-ups are making argan oil more accessible, with local brands emphasizing ethical sourcing and vegan certification.
Market Segmentation Insights
By Grade
- Cosmetic Grade – Dominates the market due to its widespread use in skincare, haircare, and aromatherapy.
- Food Grade – Gaining popularity for its culinary and nutritional benefits.
By Application
- Personal Care & Cosmetics – Leading segment, driven by facial oils, serums, conditioners, and body lotions.
- Food & Beverage – Increasing use as a gourmet oil and dietary supplement.
- Pharmaceutical & Nutraceutical – Growing incorporation in health products and natural remedies.
By Distribution Channel
- Online Retail – Expanding rapidly through e-commerce platforms and direct-to-consumer brands.
- Specialty Stores & Pharmacies – Preferred for premium and organic-certified argan oil products.
- Supermarkets & Hypermarkets – Increasingly featuring mid-range argan oil-based beauty products.
Challenges and Market Considerations
- Supply Constraints and Price Volatility: Limited production regions and climate-sensitive harvests in Morocco create supply chain vulnerabilities.
- Adulteration and Quality Issues: The influx of diluted or synthetic products threatens consumer trust, necessitating stricter quality control and certification standards.
- Regulatory Hurdles: Compliance with EU cosmetic and food safety regulations requires rigorous testing and certification.
- Competitive Plant Oils: Alternatives such as jojoba and marula oils pose competition in the natural beauty segment.
Competitive Landscape
The European argan oil market features a blend of local and international players focusing on purity, ethical sourcing, and product innovation.
Key Players in Sales of Argan Oil in Europe
- OLVEA
- Argan Inc.
- DSM-Firmenich AG
- Arganic
- Organica
- Argan Oil Secrets
- Malai Biomaterials
- Oriental Group
- ARGANisme Cosmetics
- Everest International
These companies are enhancing supply chain transparency, investing in sustainable sourcing, and introducing new product lines tailored to European consumer preferences.
Future Outlook: Toward a Sustainable and Transparent Beauty Ecosystem
The coming decade will mark a pivotal era for argan oil in Europe, defined by sustainability, authenticity, and innovation. With growing awareness of natural ingredients and ethical sourcing, argan oil’s role in premium personal care, health, and culinary markets is poised to expand significantly.
As European consumers increasingly seek eco-conscious and science-backed formulations, brands that emphasize traceability, purity, and fair-trade partnerships will stand at the forefront of this transformation—shaping the future of natural beauty and wellness across the continent.
