Vetiver Oil Market Dynamics: Transition In Lifestyle & Rise In Media Influence Is Expected to Surge The Industry

Vetiver oil is often called as ‘Khus’ and is derived from the vetiver plant. Vetiver oil offers earthy fragrances and offers various benefits. This is commonly used as a natural insect repellent with a woodsy aroma. This is commonly used in various skincare products such as perfumes, lotions, and other topical skincare items.

Vetiver oil market is driven by high demand for personal care products due to rising disposable income. Consumers prefer vetiver oil due to its various benefits such as calming effect, soother qualities. Moreover, it also helps reduce wrinkles and stretch marks. Moreover, surge in adoption of vetiver oil is witnessed in food and beverage industry due to rising demand for taste fragrances in the spa and relaxation industry.

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Vetiver oil is widely used in home cleaning products

Vetiver oil is widely used in home cleaning products due to its anti-greasing, antibacterial, and antimicrobial properties. Moreover, use of vetiver oil in natural cleaning recipes helps create an environment free of grime, germs, chemicals. Also, it is preferred due to its pleasant scent. Many consumers opt vetiver oil for homemade cleaning formulations. Growing preference for home cleaning products is also expected to further push the growth of vetiver oil market.

Asia Pacific market is expected to witness notable growth during forecast period

Rapid development in the end-use industries such as cosmetics, pharmaceuticals is expected to push the growth during forecast period. Moreover, vetiver oil is commonly used in food & beverage sector as a flavouring agent. It is commonly used as a flavouring agent for the preparation of ice creams, yoghurts in the region. Also, vetiver oil’s anti-microbial properties are expected to surge its adoption in the Asia Pacific pharmaceutical industry. High demand for therapeutic oils in the Asia Pacific region is owing to an increasing preference for natural and convenient options for allopathy products.

Change in lifestyle & rise in media influence is expected to drive the vetiver oil market growth

Various factors such as change in lifestyle among urban population is expected to boost the adoption of vetiver oil as a massage oil for aromatherapy. Also, rise in trend of personal grooming and exotic fragrances among larger consumer base is expected to drive the market growth. A large consumer base has been investing significantly on luxury fragrances and this is ultimately expected to propel the demand for the oil.

High adoption of vetiver oil in spas and relaxation centers is expected to drive the market growth

Stress-relieving treatments have witnessed surge in the past decade due to change in customer’s lifestyles. Increased spa and relaxation visits have led to an increase in vetiver oil sales. Moreover, vetiver sales are commonly used to create aromas for body perfumes, room fresheners due to its calming and balancing aroma.

Vetiver oil is commonly used as an aromatherapy diffuser as it is claimed that inhaling the scent of pure vetive

Vetiver oil is preferred as it helps in sedation and improves brain function

Vetiver oil is a well-known sedative and it helps in healing the damage done to the nerves by shock, fear, and stress. It helps patients get rid of nervous disorders, epileptic and hysteric attacks. As claimed by healthcare companies, it takes care of the nerves and also help treat nervous and neurotic disorders such as Parkinson’s Disease

Key players are offering Vetiver as an ingredient for various applications

Various key brands are focusing on R&D to formulate products derived from Vetiver roots. Many brands are focusing on upgraded version of vetiver oil products. Companies are adopting these strategies to gain a competitive edge in the market. For instance:

  • Givaudan, leader in the creation of flavours and fragrances, had launched Vetiyne. This was a new active ingredient with both anti-ageing benefits and properties to enhance fragrance wear.
    • Vetiyne is derived from Haitian vetiver roots, a by-product used to produce vetiver oil for fragrances.

Major Key players

  • Bontoux
  • Mountain Rose Herbs
  • Aromaaz International
  • Biolandes
  • Green Fields Oil Factory
  • Greenleaf Extractions Pvt Ltd.
  • Plant Therapy
  • Young Living Essential Oils

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