Usage of Door Mats at Recommended Thresholds Reduces Professional Cleaning Expenses, Thereby Driving Sales, Evaluates Fact.MR

Door Mats

As per a newly released report on door mats by Fact.MR, a market research and competitive intelligence provider, the worldwide market is predicted to be valued at US$ 7.2 Bn in 2022, and progress at a CAGR of around 5.6% over the forecast period of 2022-2032. Growing demand for door mats from eco-conscious consumers, moving away from mats made from synthetic chemicals and starting to prefer door mats made from more natural ingredients, is mainly driving market growth.

In order to maintain a clean, safe, and healthy atmosphere, frequent vacuuming, spot cleaning, and deep cleaning of carpets, tiles, and floors is required. Professional carpet and tile cleaning is often recommended twice a year; however, if one doesn’t use entrance mats at recommended thresholds, professional floor cleaning may be required up to four times a year.

Another significant advantage of employing entrance mats is that they promote safety and reduce the risk of slips and falls. Water can track inside one’s home during rainy, wet weather, and water combined with tile or hardwood flooring can enhance the risk of slips, trips, and accidents.

Key Takeaways from Market Study

  • By product type, decorative mats are projected to provide an absolute $ opportunity worth US$ 1.7 Bn over the forecast period.
  • Based on material, demand for polypropylene door mats is projected to increase at a CAGR of around 6.4%.
  • On the basis of size, usage of 54-108 cm diagonal length door mats is anticipated to expand 1.8X by 2032.
  • North America is projected to capture around 38.3% of the global door mats market share by 2032.
  • Europe is set to provide an absolute dollar opportunity worth US$ 1.82 Bn by 2032-end.

“The U.S. is responsible for a majority of door mat utilization, with a substantial portion of its population changing their door mats every year. Additionally, growing working population and advent of work from home culture has inevitably driven overall sales of door mats,” says a Fact.MR analyst.

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Winning Strategy

Market players involved in the production of door mats can be seen investing in ensuring a regular supply of raw material for the manufacturing of door mats to continue to meet growing demand.

Companies manufacturing door mats must devise tactics to promote their sales and capture every bit of the highly competitive door mats market. Besides, companies need to focus on strengthening their online presence and try to attract new customers from untapped markets.

More Valuable Insights

Fact.MR, in its new offering, presents an unbiased analysis of the door mats market, presenting historical market data (2017-2021) and forecast statistics for the period of 2022-2032.

The study reveals essential insights on the basis of utility (indoor, outdoor), product type (scrapper, decorative, anti-fatigue, drainage, others), diagonal length (<54 cm, 54-108 cm, 108-150 cm, >150 cm), material (rubber, nylon, polypropylene, coir, cotton, microfiber, others) end use (household, commercial, industrial), and sales channel (instore (supermarkets & hypermarkets, specialty stores, convenience stores, others), online (company-owned websites, e-Commerce platforms)), across six major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA).

About the Consumer Goods Division at Fact.MR

Expert analysis, actionable insights, and strategic recommendations of the highly seasoned consumer goods team at Fact.MR helps clients from across the globe with their unique business intelligence needs. With a repertoire of over thousand reports and 1 million-plus data points, the team has analysed the consumer goods industry across 50+ countries for over a decade. The team provides unmatched end-to-end research and consulting services. Reach out to explore how we can help.

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