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Kids Toothbrush Market Value Is Projected To Cross US$ 5.7 Billion By 2031

Kids Toothbrush

According to a new industry report by Fact.MR, a market research and competitive intelligence provider, demand for kids’ toothbrushes will surpass a valuation of US$ 2.7 Bn in 2021, and will rise at a CAGR of around 7.7% through the end of 2031.

Majority of today’s consumers seek products that assist them in living a more ethical, sustainable, and socially responsible lifestyle. The modern consumer loves sustainable oral care brands and adds them to their digital and physical shopping carts daily, assuming function and price are approximately equal. Thus, most kids’ toothbrush manufacturers are looking at the sustainability approach in terms of production and marketing of their products.

A change in customer preference towards the treatment of dental problems has been noticed due to a rise in their spending capacity. Companies are adopting various marketing and product strategies such as innovation, new oral care products launches that include dental creams, fresh breath strips, dental floss, electric toothbrushes, and others.

Competition is expanding as consumers are exposed to a wide range of products by different players in the market. To compete against each other, manufacturers have been focusing on mergers and acquisitions to enlarge their product portfolios and expand their presence globally.

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Key Takeaways from Market Study

“With rise in demand for oral hygiene products, manufacturers are shifting their focus towards making sustainable products that have no harmful effects on the environment. Key players have adopted different marketing strategies that include acquisitions, product innovation, and new product launches to expand their presence and create a large customer base,” says a lead analyst at Fact.MR.

Categorization of Kids Toothbrush Industry Research

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