The display of chips and chocolates within immediate reach reminds you that you’re a little hungry, so you buy them. Recognizing this behavior of customers, brands and retailers are frequently using point of purchase marketing tactics. Using different kinds of POP displays, brands are encouraging customers to make impulsive, last-minute purchases.
Floor POP displays deliver information about a particular product to customer conveniently. Floor POP displays are being used by retailers to advertise food & beverages, cosmetics & personal care, pharmaceuticals, printing & stationary, electronics, and for other commercial purpose.
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Floor POP displays have become a powerful product merchandising solution in modern retail stores, supermarkets and hypermarkets. Brands are taking up aggressive marketing strategies to reach out to consumers, which has led to the development of different types of POP displays. POP displays are available in different material types, including corrugated board, plastic sheet, glass metal, and foam boards.
Trends Shaping Demand for Floor POP Displays
Brands craving for high brand visibility
In the present retail era, POP display has become an important tool for brand marketers to persuade shoppers. In order to differentiate themselves from competitors, brands are investing in POP display strategies. Marketers understand well that the consumer has become more sophisticated about what experience he or she wants in a retailer’s store and thus expect personalization.
Innovation is adding to POP Race
Online stores are embracing technology to lure high numbers of customers. And, in order to stay ahead, leading brands are working towards creating a personalized and an impactful experience for their in-store customers using innovative and expressive POP displays.
Changing lifestyle, busy schedules, changing the game
In the fast paced era, consumers seek and appreciate ease of convenience, indulge into impulsive buying and demand packaged ready-to-eat products. Such factors are increasing the demand for POP displays.
The present generation wants to help themselves and wants to experiment with new services and technology. Keeping this in mind, brands are catering their merchandising efforts to serve this group well.
Leaders in Floor POP Displays Market
Recognizing floor POP displays’ potential of driving customers’ attention, many companies are investing in this evolving market. Some of the leading names in the floor POP displays market, globally, include Sonoco Products Company, DS Smith Plc, Smurfit Kappa Group PLC, Georgia-Pacific LLC, WestRock Company, FFR Merchandising Company, U.S. Corrugated, Inc., Marketing Alliance Group, Creative Displays Now, Pratt Industries Inc.Retailers are paying heightened attention to clear sightlines, reduced clutter in stores, and avoiding information overload for shoppers via POP displays.
Higher Investments in marketing
Marketing has become the ultimate path to grab the maximum possible attention of audience and turn the prospects into loyal customers. Brands are spending a lot on their marketing efforts to ensure their products reach the target audience and leave the desired impact. POP display is fast growing as an effective marketing tool for both efficient space utilization and branding.
Floor POP Displays: Stand Up, Stand Out
Marketing teams of brands are falling for floor POP displays as they influence shopper behavior at the moment of purchasing decision; are easy to execute at retail; and fold flat for smooth and efficient shipping.
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