Sports Nutrition Segment is Likely to Lead the Global Liquid Dietary Supplements Market, Accounting for 60% Revenue by 2031 End

The global market for liquid dietary supplements is forecast to be valued at US$ 39.2 Bn by 2021-end, expected to further accelerate to US$ 92.8 Bn by the end of the 2021-2031 forecast period. Bulk of this demand is expected to be stimulated by vitamins & mineral based supplements, expected to account for nearly 2/5th of the global revenue share.  

Market Size 2021US$ 39.2 Bn
Projected Value (2031)US$ 92.8 Bn
CAGR% (2021-2031)9%

Considering the changing lifestyles of consumers, liquid dietary supplements are expected to gain inclusion into their daily diets. While some may consume them for targeted improvement in health, a majority of consumers for liquid dietary supplements will be looking towards improving their general body metabolism and avoid spending on medical treatments. The Fact.MR report on global liquid dietary supplements market projects that by the end of 2017, around US$ 29.5 Bn revenues will be amassed from sales of liquid dietary supplements in the world. The global market for liquid dietary supplements is also anticipated to witness a steady growth at a CAGR of 7.4%.

Key Report Insights:

  1. According to the report, more than 45% of liquid dietary supplements sold in the world in 2017 will be consisting of vitamins and minerals as key ingredients. The demand for botanical supplements, however, is expected to remain robust, during the forecast period.
  2. In 2017, a little less than 10% of liquid dietary supplements consumed globally will be directed towards treating heart conditions. Health immunity application of liquid dietary supplements is slated to gain traction during the forecast period.
  3. The report observes that pharmacies and drug stores will remain the largest distribution channels for liquid dietary supplements through 2022. In 2017, direct selling of liquid dietary supplements is anticipated to account for significant revenue share of the market.
  4. Men as consumers of liquid dietary supplements will account to 20% of the global market value in 2017. Women will be observed as largest end-users of liquid dietary supplements.
  5. Rising presence of sedentary lifestyles in the US and Canada is expected to prompt the need for dietary supplements that boost body metabolism. The report anticipates that North America will remain the largest market for liquid dietary supplements through 2022.
  6. The liquid dietary supplements market in Europe is expected to grow steadily, creating an incremental opportunity of more than US$ 3.4 Bn by 2022 over 2017. During this period, increasing incidence of dietary problems among European consumers will play a pivotal role in boosting the sales of liquid dietary supplements.
  7. The report also projects Asia-Pacific excluding Japan (APEJ) region at the forefront of global expansion of liquid dietary supplements market.

How will an Increasing Geriatric Population Base Stimulate Liquid Dietary Supplements Sales?

Long-term and sustainable health and well-being have been the primary focus of customers of all ages. This has triggered a sense of proactive living with nutritional support, such as the use of liquid dietary supplements. According to the United Nations’ “World Population Prospects” report, an estimated 962 million individuals were aged 60 and more in 2017, with the number expected to quadruple by the end of 2050.

Furthermore, according to the National Council on Aging, more than 80% of persons between the ages of 60 and 65 are likely to have at least one chronic disease or disorder (NCOA). Customers prefer nutritional interventions, such as liquid dietary supplements, to protect themselves against health risks.

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