– Europe holds the leading share in the hand soap market and accounts for 7,000 million litres of hand soap demand – MEA and South Asia & Oceania market are growing at a moderate pace, owing to lesser product awareness and low household spending – Global Hand Soap market is consolidated in nature with only 15-25 manufacturers of liquid hand soap across regions
“Hand soap is gradually topping consumers’ wish list owing to targeted branding. This is despite lower budget constraints, thus increasing the rate of returning consumers” says a Fact.MR analyst.